How to Pick the Right Style for Your 2D and 3D Explainer Video

3D Explainer Video

Explainer videos are the best way to increase engagement, raise brand awareness, and increase conversions. Here is how to pick the right style for your 2D or 3D explainer video and achieve even greater results!


We can all agree that explainer videos are considered as an effective method to improve your business and brand at the same time. They help raise brand awareness, increase conversions and engagement with your target audience, supercharge your SEO, and maximize sales. Because of these few reasons, explainer videos are getting more and more popular every time. But, the truth is that there is a lot more to animation than cartoons, especially in the corporate world.

Animated explainer videos are without a doubt the most popular types of videos out there and if you are interested in making one, you have come to the right place.

If you want your video to have an even better effect, you need to pick the right style, and in this article, we are going to show you how to pick the right style for your 2D and 3D animated explainer video.


2D Animated Explainer Videos

This type of video is also known as traditional animation and it is quite popular for its ability to create recognizable characters and impressive narratives. The 2D animation companies usually create this style when they want to introduce a new product or service or even launch a startup. According to experts, 2D animated explainer videos are best for startups, customer-facing videos, product launch, brand awareness, and quick explainer videos.


3D Animated Explainer Videos

This type of video is also known as CGI or Computer Generated Imagery and thanks to the amazing work of Pixar and Dreamworks, this technology has quickly become the most popular form of animation. 3D animators use amazingly complex tools and software to create a virtual world with realistic materials, objects, lighting, which means that 3D explainer videos are perfect for product videos, as well as, for high concept explainer videos. This type of animation is all about illustrating ideas and features more than sharing narrative stories, so before you decide to use 3D explainer videos, make sure you understand your target group and marketing goals. 3D explainer videos are best for startups, product videos, financial services, and software.


Your choice of video style says a lot about your business, brand, and your message, so choose wisely!